Lomography
T.91 369 1799
Web: www.lomospain.com or www.lomography.com
If you are asking yourself what the hell ‘lomography’ is, you’re not alone. If your knowledge of Spanish is leading you to absurd conclusions like, ‘it’s probably the art of photographing ham’, please read on.
As modern digital technologies make photos more controlled and predictable, the analog cameras at ‘lomomgraphy head in the opposite direction. Their simplicity (read: no LCD screen) adds an old-fashioned element of chance and instead of faithfully recording images, many cameras tweak, distort and fragment the photos – creating unexpected montage effects and accidental beauty. The shop is a wonderland of artistic gadgetry. Also, don’t miss the opportunity to support artesians from other parts of the world as well such as HIV-stricken Africans (www.ithembafrica.com) or incarcerated people from Mexico.
ARTICLE COURTESY OF MAPMAGAZINE.COM - YOUR DAILY DOSE OF MADRID
